Tracy Balazs shares firsthand insights from building and scaling a small business amid rapidly evolving market conditions.
In this fireside chat, Tracy Balazs shares firsthand insights from building and scaling a small business amid rapidly evolving market conditions. Drawing on real-world experience, she will explore how shifts in customer needs, procurement environments, and competitive landscapes have reshaped the way small businesses approach growth.
The conversation will dive into practical lessons learned around business development strategy, proposal evolution, and positioning for opportunity in both stable and uncertain markets. From refining value propositions to adapting capture and proposal processes, Tracy will discuss what has worked, what hasn’t, and how agility and long-term vision play a critical role in sustainable growth.
Attendees will gain perspective on navigating change, making strategic decisions with limited resources, and leading a growing organization through the challenges and opportunities that come with scaling a small business.
3 Key Take Ways:
How small business leaders adapt strategy and execution in response to changing market conditions.
Why alignment between leadership, business development, and proposals is critical to sustainable growth.
What it takes to scale teams, processes, and culture while continuing to win new work.